Optimising a website so that it can be indexed into search engines like Google and Yahoo! is an art. Consideration must be given to page titles, meta tags, alternative text on images, site maps, link exhanges with other websites as well as the actual content which appears on the pages of your internet shopping cart and online shop. With MPP's iShop products, all this work has been done for you...

MPP has developed its iShop product to ensure every single product in your online shop / shopping cart solution is indexed into the search engines.

By creating a unique URL (page link) to every product, with smart URL naming and page titles, the search engines see each page as being unique and therefore links to all the products you have indexed to into your shopping cart / online shop solution, even though all the products are managed in a secure database.

MPP ensure your products are not only indexed to the search engines, but also in such a way that they are highly ranked. This means, if you sell kitchen sinks, and a consumer types in "buy kitchen sinks online" your online shop / shopping cart solution will appear high on the list of websites which the search engines return.

MPP consider the following elements when optimising your Online Shop / Shopping Basket for Search Engine Optimisation (SEO):

• The Domain Name
• The File Name
• Content
• Layout & Design
• The Page Title
• Meta Tags
• Headings
• Bold text
• Internal Linking
• External Linking
• Reciprocal Linking (link exchanges)
• Anchor Text / Link Text and Link Titles
• Images And Alt Text
• Themes